This poster series for the Moab Craggin’ Classic visually represents the essential tools and rituals of crack climbing, focusing on the tape that climbers use for protection. The first poster highlights the tape itself, the second shows it wrapped around a climber’s hand, and the third depicts the discarded tape, now resembling trash—symbolizing both the wear and aftermath of the climb.

Through bold visuals and a minimalist approach, the series captures the physicality of crack climbing while subtly addressing the environmental impact of climbing culture. This project merges storytelling with design, creating an engaging narrative that resonates with climbers and outdoor enthusiasts alike.