This logo animation was created for BétaBloc, a fictional bouldering company inspired by the culture and movement of climbing. The name merges two key climbing terms: Beta, jargon for information about a climb, and Bloc, the French word for bouldering.

The monogram integrates both B’s into a shape resembling a training board, a tool climbers use to build finger and hand strength. The animation enhances this concept with the effect of chalk—an essential part of climbing. It begins with chalk forming the first letter of the logo and concludes with excess chalk being "blown off," mimicking a climber’s real-life preparation before a climb. This dynamic motion reinforces the sport’s tactile and physical nature, bringing the brand identity to life.