KWAD is a fictional brand designed to celebrate the energy and movement of roller skating. Originally focused on roller skate wheels, the project expanded to include a promo ad for the skates themselves. The KWAD logo is created from a paint mark made by the side of a wheel, reinforcing the raw, dynamic nature of skating. To further emphasize this concept, a pattern was designed by rolling skates through paint, capturing the motion, texture, and spontaneity of the sport.